ICNX
Travis Rice

Snowboarding · United States

@travisrice

Travis
Rice

Never Been Done
3Never Been Done
2Legend
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Photo: Foto: Red Bull Snow / Wikimedia Commons · CC BY 3.0

He didn't just ride the backcountry. He turned it into cinema — the highest-budget snowboard film ever made.

About Travis

Travis Rice built his legend in the backcountry rather than the contest halfpipe, winning X Games, Air & Style and US Open titles before turning to filmmaking. His 2011 film The Art of Flight set a new bar for the genre, and in 2019 he co-founded the Natural Selection Tour, now a multi-discipline backcountry competition series.

The moments

Iconic
achievements

Legend
2008

Travis Rice — Multiple X Games / Air & Style titles

Won multiple X Games, Air & Style and US Open titles across Big Air, Quarterpipe and Slopestyle, establishing himself as a contest force before moving to big-mountain riding.

Never Been Done
2011

Travis Rice — Genre-defining film — The Art of Flight

Released The Art of Flight, the highest-budget snowboard film ever made, redefining the genre's production values.

Legend
2012

Travis Rice — Rider of the Year (TransWorld & Snowboarder)

Won the TransWorld and Snowboarder Magazine Rider of the Year awards for 2012 on the strength of his film and riding.

Never Been Done
2012

Travis Rice — Founder of a new competition format

Created Red Bull Supernatural, a pioneering backcountry freestyle contest on naturally shaped terrain, with riders judged on both tricks and line.

Never Been Done
2019

Travis Rice — Founder of the Natural Selection Tour

Co-founded the Natural Selection Tour, which grew into a multi-discipline backcountry competition series across snowboarding, skiing, surfing and mountain biking.

The record

  1. 2008Travis Rice — Multiple X Games / Air & Style titlesLegend
  2. 2011Travis Rice — Genre-defining film — The Art of FlightNever Been Done
  3. 2012Travis Rice — Rider of the Year (TransWorld & Snowboarder)Legend
  4. 2012Travis Rice — Founder of a new competition formatNever Been Done
  5. 2019Travis Rice — Founder of the Natural Selection TourNever Been Done